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Practice Development
Expertise and new sector development
1. Business Planning and Strategy
Every firm's business focus is different based on the level of
experience of all its legal practitioners, and the organisation's
vision for its future. Broadening your specialist areas allows you
to grow along with expansion of your firm's expertise and
development into new sectors. We will help you to
● Manage the tensions between niche,
specialist and full service
● Analyse the market potential of
existing and new legal segments
● Advise on the financial implications
of each area of potential development
● Identify potential shortcomings
● Plot a growth path for developing
into new markets and legal sectors
● Link to your marketing and business
development strategy
● Advise on the operational
implications of your growth path
2. Managing the Marketing Plan
Having worked out what you want to do, we have specialist expertise
in putting your plans into operation:
● Market analysis and research on the emerging and developed legal
sectors;
● Getting your house in order through putting in place:
- CRM programme for key clients
- Pitch processes
- Marketing collaterals
- Website content
- CV library
- Legal directory submissions
- Financial reporting
- Analyst submissions
● Developing marketing plans and marketing budgets
● Fostering a BD culture through internal cross selling and road
shows
● Making the most of your contact management system and database
management
● Executing joint communications strategies to increase brand
profile
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